11th September 2025 - The Arora Group, one of the UK’s leading hotel and property development companies and Deva Capital, an investment arm of Banco Santander’s Alternative Investments division, focusing on real estate debt, equity and corporate solutions, are proud to announce the acquisition of the Novotel London West, a landmark property in Hammersmith. This strategic acquisition marks the Arora Group's second hotel in central London, significantly strengthening our presence in the capital’s thriving meetings and events market. The purchase of Novotel London West expands our portfolio to more than 20 hotels and over 8,000 keys, further solidifying our position as a leader in the UK's hospitality sector.
Located in the heart of West London, Novotel London West boasts over 630 guest rooms and one of the largest conference and events facilities in the UK, with capacity for up to 3,000 delegates across 33 flexible meeting spaces. Its central location and state-of-the-art amenities have made it a cornerstone of London’s business tourism landscape.
Surinder Arora, Founder and Executive Chairman of the Arora Group, commented:
“In partnership with Deva Capital, we are delighted to welcome Novotel London West into the Arora portfolio. This acquisition reflects our continued commitment to expanding our presence in key locations across the UK, particularly in central London. The hotel’s exceptional meetings and events infrastructure aligns perfectly with our strategic focus in this space, and we look forward to building on its success.”
This move builds on Arora’s existing footprint in London, joining the InterContinental London – The O2 as a flagship destination for large-scale events, conferences, and corporate hospitality. The acquisition underscores Arora Group’s ambition to be the partner of choice for world-class event venues and premium hospitality experiences in the UK.
-Ends-
Notes to Editors
Arora Group
The Arora Group is a successful UK-focused private group of companies, which leverages synergies across its specialist property, construction, and hotel divisions to its strategic advantage. Since 1999, the Group has built its standing through meticulously managing projects from inception to delivery and beyond. Today, it owns and manages a diverse portfolio of flagship assets across the nation’s key business locations, partnering with some of the world’s most recognised brands to deliver consistently high service levels and sustainable growth.
Arora Hotels
Arora Hotels, a division of the Arora Group, is one of the UK’s leading hotel owner-operators with expertise in airport and city centre hotel operations. The division is managing more than 7,000 keys and has multiple projects currently under construction. Existing hotels within the portfolio include Sofitel London Heathrow, Sofitel London Gatwick and Novotel London Stansted (under a franchise agreement with Accor), Renaissance London Heathrow (under a franchise agreement with Marriott), InterContinental® London ‒ The O2, Holiday Inn Heathrow Terminal 5, Crowne Plaza London Heathrow Terminal 4, Holiday Inn Express® London Heathrow Terminal 4 (under a franchise agreement with IHG), Hilton London Gatwick and Hilton Garden Inn London Heathrow Terminals 2 & 3 (under a franchise agreement with Hilton Hotel and Resorts), Arora Gatwick Crawley, Fairmont Windsor Park and Luton Hoo Hotel, Golf & Spa, soon to undergo a major redevelopment into the group’s second luxury Fairmont property.
For more information, please visit www.thearoragroup.com
Media Relations: publicrelations@thearoragroup.com
